Primare I35

Absolute Sound, USA 2022
I35 Prisma – Editors’ Choice Award 2022

“Primare’s 150Wpc Class D integrated is teeming with connectivity—Wi-Fi and Ethernet for network-based storage and streaming services like Tidal, Bluetooth, and AirPlay. (It can also be configured analog-only.) Sonically it walks the straight and narrow with solid, pitch-precise behavior in the bass, a full midrange, and a treble that doesn’t etch or irritate. Its character veers slightly to the cooler side of the tonal spectrum, and transient behavior is swift and clean. Picking up on the leading edges of a tambourine rattle, a trumpet blast, or even the fingernails of a classical guitarist is part of the enjoyment of living with the I35. A rock-solid performer.”

HiFi+, UK, December 2021
I35 Prisma: 2021 HiFi+ Integrated Amplifier of the Year (up to £10,000)

“If ever there was a product that exhibits the notion that ‘the whole is greater than the sum of the parts’ it’s the Primare I35 Prisma… Perhaps it’s the absence of nonsense, the way it makes everything sound musically entertaining and enjoyable, or perhaps it’s the sheer ease of use. I’m pleased on a number of levels to have stepped from I35 to I35 Prisma, even though I suspect in today’s world most people will just opt for the full-fat Prisma version. But that insight into how we relate to streaming and how it changes our perception for the better will stay with me. Thanks!”

HiFi+, UK, October 2021
HiFi+ Innovation Award 2021

Primare have received an Innovation award from HiFi+ with the following citation:

“First founded in 1985 by industrial designer Bo Christensen, Primare’s is perhaps one of the most recognisably Scandinavian brands in audio. Its combination of minimalism and good performance all point to a Swedish brand.

So, when Primare uses a Swedish word to describe its ethos, perhaps we shouldn’t be too surprised. That word is ‘Lagom’ (pronounced ‘laah-goam’) and roughly translates to ‘just the right amount.’ In Primare’s world this means keeping everything in balance, harmony and proportion, and that the music – rather than the technology or the box in which it comes – should be the focus of audio.

Salon AudioVideo. Russia, March 2021
I35 and CD35

“But the most interesting thing is that, choosing an intermediate solution (I35 only with DAC, and CD35 – in the full version, with a network board), but while having to pay a bit extra, you get the most flexible option. First, the system has two different DAC characteristics… Secondly, with additional digital inputs, it is possible to use not only more sources, but also alternative signal paths between the amplifier and the universal network CD player (one of them can be configured by cables specifically for some musical genre). After all, the SM35 Prisma streaming board can be moved from source to integrated if you want to try out a different configuration or part with the CD player altogether.”

Vumètre, France, Septembre 2019
Primare I35 Prisma

“Versatile, focused on the future of high-fidelity, the Primare i35 foreshadows what the best sytems of tomorrow will be.”

Lyd & Bilde, Norway
I35 Prisma Review

“Primare I35 Prisma is a gem of an amplifier. As a network player, it can stream almost anything, both audio formats and music services. And as an amplifier, it sounds brilliant.

Its biggest advantage is that it tells the truth. It sounds both neutral and tight, and lets the speakers determine the final sound signature. The amplifier keeps the sound image whether you play low or high. It will work with the vast majority of speakers, the magic of the music flows out anyway. Special Recommendation / 5 stars”

HiFi+
I35 Prisma HiFi+ Review

”In a very real way, I’ve not had a more immediate example of just how potentially game-changing this is, even though I’ve been working with computer audio in some way or form since the Napster days. This isn’t a ‘technology’ issue, it’s one of philosophy of listening and the psychology of the listener. You change your way of thinking between ‘I35’ and ‘I35 Prisma’ and the change is well met and worth making.  

The addition of Prisma almost immediately changes your perception of the Primare I35 from ‘amplifier’ to ‘ complete music-making entity’. It stops being just another product on the shelf, because it challenges the need for the rest of those products on the other shelves in your system. Even with a significant collection of unripped discs playing through a disc spinner of some description, you find yourself drawn almost inexorably to streaming; not in some Svengali-like way and not just for simplicity. It’s because music happens that way and you want to get more of it.” 

The HiFi Studio, The Netherlands, August 2020
I35: Dynaudio Contour 20i and Primare I35 Prisma

“The combination of the Danish speakers and the Swedish amplifier is very successful. After the review of the Dynaudio Contour 20i and the Primare I35 Prisma, together they form a Scandinavian variant for a fast and dynamic reproduction, coupled with a high degree of transparency. They offer the listener a deep insight into the details and emotions of different music styles. What’s not to like?”

EISA, International, August 2019
EISA STEREO SYSTEM 2019-2020 PRIMARE CD35/I35 PRISMA

“Recipient of a previous EISA Award, Primare continues its winning ways with this I35 amplifier and CD35 Prisma CD/network player. The amplifier is a simple, but fabulous- sounding, all-analogue design that delivers plenty of power using the company’s UFPD 2 amplification. Its modular design means you can add Primare’s DAC stage, and the Prisma network/multi-room module, when required. The CD35 Prisma CD player is also fully networked, offering wired and wireless connectivity for AirPlay, Bluetooth and Spotify Connect, as well as Chromecast built-in to access thousands of streaming services. This is so much more than a simple CD player/amp system: It’s the future of hi-resolution home hi-fi.”

Stereo +, Norway, March 2019
I35 Prisma: Complete Control and Great Sound

“With its own amplifier technology, delicious and purely Nordic design and sound that both press and hi-fi enthusiasts appreciate, and last year Primare received an EISA award for its products… here’s another product that you should actually put on your wish list if it’s control, precision and midrange dynamics you want. The Primare I35 offers everything you need for a carefree hifi life no matter which speaker is used! Five Stars.”

Absolute Sound, USA, June 2019
I35 Prisma: New Blood

“Never have integrated amps been asked to do so much musically and functionally. But any way you want to listen, the I35 Prisma is at your beck and call. Maybe you only want to stream from Tidal or one of the other services. Or play back music from a computer or network storage. Maybe you’ll never spin a CD or an LP, or even own a recording in any physical format. The I35 is non-denominational. But like a virtual butler, it’s poised at the ready should you change your mind. In sum, Primare’s latest is a rock-solid performer excelling in a highly competitive bracket. It met or exceeded all my expectations.”

HiFi+, UK, March 2020
I35: HiFi+ 2020 Editor’s Choice Award

“In fact, at no time and with no combination of bits and pieces I have to hand (and there are a lot of them) did it exhibit any do not like it properties or characteristics. Tonally, the I35 is rich and satisfying rather than bright and breezy, and yet it comes over as both energetic and dynamic sounding.”

Stereo I Kolorowo-Underground, Poland, May 2019
I35 Prisma + CD35 Prisma: Primare I35 Prisma and Primare CD35 Prisma

“I35 Prisma illustrates the soul and sense of music with high tonal grip and low sibilance, nicely paints vast music landscapes and, at the same time, provides a naturally fast, transparent and agile sound. What’s more, the Swedish integrated has an inexhaustible ability to “revive” recordings. For example, on the album Keith Jarrett Trio “Somewhere” (ECM – 2009) the piano of the Steinway Grand Master, vibrating Peacock double bass strings, and DeJohnette’s delicate hi-hat drums were clearly present in the room, creating thus a perfectly balanced picture rich in detail and texture, providing the perfect insight into the emotional core of trio music.”

HiFi Musik, Sweden, April 2019
Effortless streaming – Primare’s new talents

“I have myself never heard a amplifier in this price class that sounds so explosive and powerful in the low end, yet sounding so subtle and detailed with precision.”

HiFi+, UK, May 2019
I35: HiFi+ 10th Anniversary Top 100

“The latest Primare platform is a highly modular amplifier system, but even as just an amplifier the I35 integrated is one of those products that you just love to enjoy!”